bretti
PREPARING OUR LOS ANGELES METRO PILOT

Big ideas.
Less to own.

Bretti is building a simpler way to rent useful everyday items from local owners and rental businesses. Preparing our Los Angeles metro pilot.

See how it works Explore the thesis
THE STAGEWorking local prototype
THE NEXT STEPLos Angeles metro pilot

Make room for possibility.

LOCAL SUPPLYSHARED RENTAL RECORDREPEAT ACTIVITY
01 / THE INVESTMENT THESISTHE ENTRY POINT IS THE SUPPLIER

Start with
the supplier.
Earn the
marketplace.

Our mission: make what people already own more useful—and local rental more dependable.

A listing starts a rental.
A shared workflow can earn the next one.

Consider a creator renting a camera for a weekend shoot. Discovery is one step. Availability, price, pickup, condition and return still need to line up.

01

Give suppliers a reason to start.

Inventory, offers and handoff records in one place—not just another listing to maintain.

02

Let their customers start the activity.

A supplier’s QR storefront brings existing demand into the workflow. Local discovery can build around that supply.

This is the acquisition and retention thesis to test. Supplier adoption, CAC and repeat use are not yet validated.

02 / THE PRODUCTTHE MARKETPLACE + THE WORKFLOW

One rental.
The whole record.

One account to rent and supply. One connected history from discovery to final return.

ILLUSTRATIVE RENTAL RECORD

Interactive walkthrough · simulated example, not a live booking

01 / DISCOVERY

A weekend plan.
The right items.

Search inputsZIP radius · dates · quantity
EVERYDAY RENTALS

One account. More possibilities.

Individual owners + rental businesses.

Find inventory for the project.
BUILT

Local prototype with fictional inventory and simulated rental workflows.

NEXT

Customer discovery, production readiness and provider approvals.

MUST PROVE

Dependable supply, repeat demand and viable variable economics.

Real payments, ID verification, paid subscriptions and insurance are not enabled.

03 / THE ENTRY MARKETLOS ANGELES FIRST

Local density.
Before a bigger map.

Across the Los Angeles metro area.

Start with useful everyday items from local owners and small rental businesses. A focused Los Angeles pilot will test availability, pickup and returns, and repeat demand.

Selected everyday categoriesPickup firstMetro pilot in preparation

Proposed pilot—not an active launch or committed supplier network.

BRETTI / FIRST MARKET
LALOS
ANGELES
NEARBY SUPPLY. SHARED WORKFLOW.
METRO
More possibilities. Less to ownPROPOSED PILOT

A supplier-led route to the first rentals.

  1. 01
    Onboard the shelf.

    Work directly with local suppliers to organize usable inventory.

  2. 02
    Activate the storefront.

    Use QR links to bring their existing customers into Bretti.

  3. 03
    Measure the next rental.

    Learn from repeat use, referrals and actual support costs.

Distribution hypothesis. Acquisition efficiency and retention remain unmeasured.

04 / THE BUSINESS MODELRENTAL ACTIVITY + SUPPLIER TOOLS

Free to start.
A model to earn.

Proposed supplier subscriptions plus a modest renter fee. Willingness to pay and payment economics must be validated.

6%

One rental fee.

Proposed renter-paid fee on the rental amount, once. Delivery is separate.

BasicFree
Pro ownerProposed supplier tools$15/ month
BusinessProposed higher-volume tools$89/ month

Proposed pricing—not active subscriptions. Taxes, payment costs and any future protection require separate decisions.

START WITH ONE RENTAL

$100 rental $6 proposed fee

That $6 is not contribution margin. Processing, support, refunds and any platform-borne fraud or loss costs must be accounted for. The pilot must establish whether repeat activity can support viable economics.

Where Bretti
must earn its place.

ShareGrid ↗ serves creator-gear rentals. Booqable ↗ provides rental inventory and booking software.

Bretti’s proposed entry: supplier workflow first, then local discovery around that supply. Adoption, acquisition efficiency and repeat use must become the advantage. No exclusive capability or established moat is claimed.

Explore the scale assumptionsOptional: illustrative math, not market size or a forecast.
THE SCALE HYPOTHESIS

Change the inputs.
Inspect the math.

This example assumes scale that has not been achieved. These are not pilot targets.

Illustrative scenario — not TAM, a forecast or traction. Every input is an assumption. All outputs precede costs.

Showing the example.

Annual rental GMV$120MRental volume, not Bretti revenue
Gross annual rental fees$7.2M6% of rental GMV, before costs
Annual Business billings$1.068MSubscribers × $89 × 12, before costs

10,000 suppliers × 10 rentals / month × 12 × $100 average rental

05 / WHAT’S NEXTA PILOT BUILT ON EVIDENCE

Preparing for the Los Angeles metro pilot.

Our next steps are to onboard local suppliers, test complete rentals, and improve the experience through real feedback.

Onboard local suppliers

Confirm inventory, availability, and pickup arrangements.

Run the Los Angeles pilot

Invite renters and test the complete booking, pickup, and return process.

Learn and expand

Use repeat bookings, supplier feedback, and support costs to guide growth.

Proposed pilot goals

Future pilot goals, not achieved results.

20–30

Active anchor suppliers

Suppliers with confirmed inventory and pickup arrangements.

500–1,500

Completed rentals

Completed pilot rentals, with repeat use measured.

≥95%

Availability accuracy

Accurate dates and quantities at booking.

THE IMPORTANT DETAILS

About the Los Angeles pilot

Can I book a rental today?

Public bookings are not open yet. Bretti is preparing its Los Angeles metro pilot. See how it works for an overview of the rental experience.

What happens before the pilot?

We’re preparing supplier onboarding, checking inventory and availability, and testing the booking, pickup, and return process.

What kinds of items are planned?

Planned categories include cameras, bikes, camping gear, tools, audio equipment, and party supplies. Availability will depend on participating suppliers.

A weekend rental, step by step.

Follow a sample rental from agreeing on a price to confirming its return.

See how it works